• WisBusiness

Tuesday, April 10, 2012

Kristal Young: Graphic design myth - more is more


By Kristal Young
Welcome to a short series of advice tidbits that can help guide you through the graphic design process. Whether you’re a small repair business with a marketing plan or the VP of an amateur golf league with an annual membership booklet to design, there are some basic art, business and communication principles, that everyone should understand. It might be easier than you think to believe these myths because in the short run it appears to be the cheaper, quicker and overall, easier decision. However, make yourself aware of these pitfalls and trust me, you’ll be better off and more likely to avoid these mistakes.

MYTH: More is More

“I get more for my dollar if I put as much information as possible on this direct mail postcard.” So often it's tempting to cram too much text, graphics and special offers on a marketing piece, whether it's a brochure, advertisement, or even business card. You might think, “After all, I'm spending so much money on this project for design time and paper costs, my customer needs to know everything they can about my business.”

While I will admit there is a time and place for this way of thinking, and believe me, I've had my share of clients to practice with on making a crowded ad work, more often than not, YOU WILL GET MORE OF YOUR MESSAGE ACROSS IF IT CAN STAND ALONE. It needs to pop off the page, and the most efficient way to do this is limiting your information to the most critical facts.

Think of advertising pieces you've looked at that were over crowded. There is so much information, pictures and text that you can't tell what the advertiser wants you to come away with. These often give the impression of cluttered, cheap, and maybe even lower quality. On the contrary, if you see an ad with one dynamic picture, a few words and the company name, there is no confusion as to what the message is, and it leaves you with a much higher impression of a dependable company with high quality products.

So next time you're charged with getting a marketing piece designed, I challenge you to create your company's message using LESS IS MORE and find much better results.

-- Young, owner and graphic designer of Kristal Clear Graphics in Milwaukee, Wisconsin, offers creative services in print, web and beyond. Now specializing in social media design for business identity, you can visit online at www.kristalcleargraphics.com or like at Kristal Clear Graphics on Facebook.

Labels:


Comments: 1

At October 11, 2017 at 5:33 AM, Blogger admin said...

Flyers Welcome to printing.com, the home of low cost, hi-definition print with beautiful design from local printing.com studios.

 

Post a Comment

Back to BizOpinion main page

: See newer blog items : : See older blog items :

BizOpinion site feed
ADVERTISEMENT
ADVERTISEMENT

wisbusiness.com Social News

Follow Us

Site Sponsors

ARCHIVE

· January 2009
· February 2009
· March 2009
· April 2009
· May 2009
· June 2009
· July 2009
· August 2009
· September 2009
· October 2009
· November 2009
· December 2009
· January 2010
· February 2010
· March 2010
· April 2010
· May 2010
· June 2010
· July 2010
· August 2010
· September 2010
· October 2010
· November 2010
· December 2010
· January 2011
· February 2011
· March 2011
· April 2011
· May 2011
· June 2011
· July 2011
· August 2011
· September 2011
· October 2011
· November 2011
· December 2011
· January 2012
· February 2012
· March 2012
· April 2012
· May 2012
· June 2012
· July 2012
· August 2012
· September 2012
· October 2012
· November 2012
· December 2012
· January 2013
· February 2013
· March 2013
· April 2013
· May 2013
· June 2013
· July 2013
· August 2013
· September 2013
· October 2013
· November 2013
· December 2013
· January 2014
· February 2014
· March 2014
· April 2014
· May 2014
· June 2014
· July 2014
· August 2014
· September 2014
· October 2014
· November 2014
· December 2014
· January 2015
· February 2015
· March 2015
· April 2015
· May 2015
· June 2015
· July 2015
· August 2015
· September 2015
· October 2015
· November 2015
· December 2015
· January 2016
· February 2016
· March 2016
· April 2016
· May 2016
· July 2016
· August 2016
· October 2016
· December 2016
Copyright ©2013 WisBusiness.com All rights reserved. | WisOpinion.com | WisPolitics.com  |  Website development by wisnet.com LLC  | Website design by Makin’ Hey Communications