• WisBusiness

Tuesday, September 14, 2010

Book review: "The Biker's Guide to Business"


By Terri Schlichenmeyer
“The Biker’s Guide to Business” by Dwain DeVille c.2009, Wiley & Sons $24.95 / $29.95 Canada 216 pages
You discovered something intriguing the other day, and there’s no way you’re going to ignore it.

It’s a new road, and it’s enticing. It might be filled with lots of turns and rough spots – roads are like that - but the challenge will be satisfying. Although you can’t see the end of this road, you’ve got a clear vision of where you want it to go. You can’t wait to get started, but you’ll need to be mindful. You don’t want to crash.

Riding? Or business? How about both, says author Dwain DeVille. In his new book “The Biker’s Guide to Business”, he utilizes the language of one to explain success in the other.

Just before he hit “the big 5-0”, Dwain DeVille experienced a few rocky roads, both personally and in business. The fall of the Twin Towers rocked him badly, he’d just had a health scare, and he felt as if he’d hit a plateau in his company. He decided to take time off to ponder what he calls The Question: What do I want my life to look like five years into the future?

On a motorcycle trip through the mountains of Colorado, he had several insights that led him to create worksheets (included in this book) to help determine his next directions. He soon realized that the issues he was struggling with were the same as those that his clients were experiencing.

“Knowledge isn’t power until you apply it,” DeVille says. He began to see business and life as a series of roads and exits. The goal, he says, is to find the direction that will allow you to have fun while you become a success.

Understand that the level of accomplishment you’ll enjoy is parallel to your willingness to make sacrifices. Know that the “key to success isn’t recognizing opportunity, but instead recognizing the opportunities you should not chase.” Sweat the small stuff and remember that the in-between is what’s important. Recognize that wipeouts are a fact and the best entrepreneurs learn from their road-rash. Communicate. Plan. Remember that this is your ride.

For the first twenty-five pages of “The Biker’s Guide to Business”, I was completely mesmerized. While drawing comparisons between black leather-wearing and black gabardine, author Dwain DeVille speaks to the heart of entrepreneurs who need to know where to go when enthusiasm has tempered, the business has plateaued, and goals have been reached. I could’ve sworn he was sitting in my living room.

But then, the advice slowed and skidded to an almost-stop. This business book became more of a memoir, there was a lot of conflicting advice, and DeVille’s “seize the gusto” theme was lost amid boggy advice on getting the most out of employees. My enthusiasm level went from 80 to crawl in about a chapter.

Yes, there are many decent nuggets in this book, and it’s surely worth hitting the highlights if you’re newer to business. For most seasoned entrepreneurs, though, “The Biker’s Guide to Business” just ran out of gas.

-- Schlichenmeyer has been reading since she was three years old and she never goes anywhere without a book. She lives on a hill in Wisconsin with two dogs and 11,000 books.

Labels:


Comments: 0

Post a Comment

Back to BizOpinion main page

: See newer blog items : : See older blog items :

BizOpinion site feed
ADVERTISEMENT
ADVERTISEMENT

wisbusiness.com Social News

Follow Us

Site Sponsors

ARCHIVE

· January 2009
· February 2009
· March 2009
· April 2009
· May 2009
· June 2009
· July 2009
· August 2009
· September 2009
· October 2009
· November 2009
· December 2009
· January 2010
· February 2010
· March 2010
· April 2010
· May 2010
· June 2010
· July 2010
· August 2010
· September 2010
· October 2010
· November 2010
· December 2010
· January 2011
· February 2011
· March 2011
· April 2011
· May 2011
· June 2011
· July 2011
· August 2011
· September 2011
· October 2011
· November 2011
· December 2011
· January 2012
· February 2012
· March 2012
· April 2012
· May 2012
· June 2012
· July 2012
· August 2012
· September 2012
· October 2012
· November 2012
· December 2012
· January 2013
· February 2013
· March 2013
· April 2013
· May 2013
· June 2013
· July 2013
· August 2013
· September 2013
· October 2013
· November 2013
· December 2013
· January 2014
· February 2014
· March 2014
· April 2014
· May 2014
· June 2014
· July 2014
· August 2014
· September 2014
· October 2014
· November 2014
· December 2014
· January 2015
· February 2015
· March 2015
· April 2015
· May 2015
· June 2015
· July 2015
· August 2015
· September 2015
· October 2015
· November 2015
· December 2015
· January 2016
· February 2016
· March 2016
· April 2016
· May 2016
· July 2016
· August 2016
· October 2016
· December 2016
Copyright ©2013 WisBusiness.com All rights reserved. | WisOpinion.com | WisPolitics.com  |  Website development by wisnet.com LLC  | Website design by Makin’ Hey Communications