• WisBusiness

Friday, June 4, 2010

Instead of waiting for jobs to come back, try making your own


By Tom Still
The latest job creation figures from the federal government have confirmed what most economists have been saying all along: The climb back from the recession will be a long one so far as many laid-off workers are concerned.

For many of jobless or under-employed Americans, the answer is not waiting for that old job to reappear – but creating their own jobs by becoming entrepreneurs.

The U.S. Labor Department’s May figures showed that all but 20,000 of the non-farm jobs created last month were temporary government jobs at the U.S. Census Bureau. That’s hardly a reason to break out in a chorus of “Happy days are here again!” as it signals continued weakness in the private sector. As many economists have predicted, it will likely be 2011 – and well beyond in some metropolitan markets such as Milwaukee – before employment totals climb back to pre-recession figures.

Another report released in late May shows that many Americans are refusing to wait for Godot.

The annual “Kauffman Index of Entrepreneurial Activity,” issued by the Ewing Marion Kauffman Foundation since the mid-1990s, shows the recession has sparked interest in starting companies. According to the index, a leading indicator of new business creation in the United States, the number of new businesses launched during the recession has increased steadily since 2007.

The index measures the number of start-ups per 100,000 adults on a state-by-state and nationwide basis. In 2009, the 340 out of 100,000 adults who started businesses each month represented a 4 percent increase over 2008, or 27,000 more starts per month than in 2008 and 60,000 more starts per month than in 2007.

Wisconsin, after years of lagging well behind in the Kauffman index, is crawling out of the cellar to the main floor. Wisconsin ranked 28th among the 50 states and the District of Columbia in company start-ups, Kauffman reported in its May 20 report. That compares with 44th during 1997 through 1999.

There’s still a lot of room for improvement, but at least Wisconsin has escaped “bottom 10” territory.

At the June 8-9 Wisconsin Entrepreneurs’ Conference in Milwaukee, the agenda will focus on giving entrepreneurs the tools they need to succeed. Panel discussions will include “how-to” sessions on financing, sales, cracking foreign markets, using social media and avoiding “killer mistakes,” among other topics.

Why is entrepreneurism so important? Wisconsin needs more start-up companies that can grow into tomorrow’s larger companies, thus regenerating the economy from the bottom up.

The stigma that once came with being an entrepreneur has largely disappeared as investors and governments realize the value of start-up businesses to the economy. In Wisconsin, state government has largely abandoned the “smokestack-chasing” approach to economic development, and wisely so. It has replaced that strategy with targeted marketing and outreach to specific industries and a ground-up approach to creating more homegrown companies.

What is an entrepreneur? Translated from its French roots, the word means “one who undertakes.” The term refers to anyone who undertakes the organization and management of an enterprise involving independence and risk, as well as the opportunity for profit.

Entrepreneurs tend to share common traits. They’re usually driven by a vision of what can be, and that vision may rest on an interlocking set of facts and ideas not yet known or accepted by the marketplace. Entrepreneurs take prudent, not rash, risks. They assess costs, market needs and other factors; they often write business plans to guide them. But they also recognize the plan may be thrown out the window if changing market conditions or other circumstances dictate a new direction. They are decision-makers, but usually make the best decisions when they consult others along the way.

How does society benefit from having entrepreneurs? Simply put, they re-energize the economy. They develop new markets, bring new resources to bear, mobilize capital and introduce new technologies, industries and products. Most important in today’s slumping economy: They create jobs. Small businesses in the United States provide the vast majority of new jobs, and often grow into tomorrow’s major companies.

Entrepreneurism isn’t for everyone, of course. But for those who recognize the old jobs won’t be coming back, building new ones for themselves and others is an option.

-- Still is president of the Wisconsin Technology Council, which produces the Wisconsin Entrepreneurs’ Conference. Visit http://www.wisconsintechnologycouncil.com/events/ent_conf to register or learn more, or register at The Pfister Hotel, 424 E. Wisconsin Ave.

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