• WisBusiness

Thursday, June 4, 2009

Book review: "Twitter Power: How to Dominate Your Market One Tweet at a Time"


By Terri Schlichenmeyer
by Joel Comm c.2009, Wiley $24.95 / $29.95 Canada 245 pages, includes index
Lately, you're feeling like a bit of a birdbrain.

Awhile back, somebody told you to get a MySpace page, so your business got one. Then, you were told you "needed" a Facebook page, and you got one of those. Now, everybody is all a-Twitter and you just don't get it.

You've got lots of room on those social sites, and you can add as much content as you want. So how can you possibly post anything of real importance on a website in 140 typed characters or less?

Furthermore, is anybody truly interested in the mundane details of your day?

Yes, says author Joel Comm, and in his new book "Twitter Power", he'll show you how you can advance your business and your career in a few tweet moves.

You already know about the power of the Web. If you've ever used one of those social sites, you know how fun (and addicting) they can be. Comm says that microblogging -- which is what Twitter is -- is fun, too, and can also prod your creativity by using content limits.

Becoming a Twitterer is simple, and begins with the sign-up page. Enter your name and your email address, but be careful choosing a username. Make it easy to remember (so people can find you), don't do anything too clever, and try to somehow tie it to your business or website.

So now that you're registered, you can start tweeting (posting info on Twitter) right away, but you probably shouldn't. First, finish your Twitter homepage with a photo, a brief bio, and links to your website. Once you're done with that, be sure you understand Twitter etiquette so you don't turn away potential followers, then give your followers something interesting to read.

Getting followers can be easy: just follow someone else, or join in a conversation. Comm believes that the beauty of Twitter is that it's a series of real-time conversations between millions of people, simultaneously. And, if used properly and creatively, some of them could become your new customers.

I've been on Twitter for nearly a year (@bookwormsez) but didn't use it much. It was just ... there. So, I thought I'd see what happened when I used some of author Joel Comm's advice.

Admittedly, I was skeptical. But I updated and upgraded my Twitter page just a little bit, and darned if my followings didn't go up 30 percent in less than five hours.

While this book is obviously useful and very easy to follow, the one thing I noticed (and that Comm fails to point out) is that all this takes time.

Lots of it. Even more, if you're not completely tech-savvy.

No doubt about it, tweeting is fun but, if done the way Comm suggests, the preliminaries may turn some time-starved businesspeople away.

Still, this book offers lots of ideas you may not have considered on your own as well as plenty of convincing success stories, so if you're tired of pecking around online with no results, read it. "Twitter Power" may give your business new wings.

-- Schlichenmeyer has been reading since she was three years old and she never goes anywhere without a book. She lives on a hill in Wisconsin with two dogs and 11,000 books.

Labels:


Comments: 1

At August 14, 2017 at 3:04 AM, Blogger opera mani said...

mobdro
mobdro download
mobdro for ios
mobdro for blackberry

 

Post a Comment

Back to BizOpinion main page

: See newer blog items : : See older blog items :

BizOpinion site feed
ADVERTISEMENT
ADVERTISEMENT

wisbusiness.com Social News

Follow Us

Site Sponsors

ARCHIVE

· January 2009
· February 2009
· March 2009
· April 2009
· May 2009
· June 2009
· July 2009
· August 2009
· September 2009
· October 2009
· November 2009
· December 2009
· January 2010
· February 2010
· March 2010
· April 2010
· May 2010
· June 2010
· July 2010
· August 2010
· September 2010
· October 2010
· November 2010
· December 2010
· January 2011
· February 2011
· March 2011
· April 2011
· May 2011
· June 2011
· July 2011
· August 2011
· September 2011
· October 2011
· November 2011
· December 2011
· January 2012
· February 2012
· March 2012
· April 2012
· May 2012
· June 2012
· July 2012
· August 2012
· September 2012
· October 2012
· November 2012
· December 2012
· January 2013
· February 2013
· March 2013
· April 2013
· May 2013
· June 2013
· July 2013
· August 2013
· September 2013
· October 2013
· November 2013
· December 2013
· January 2014
· February 2014
· March 2014
· April 2014
· May 2014
· June 2014
· July 2014
· August 2014
· September 2014
· October 2014
· November 2014
· December 2014
· January 2015
· February 2015
· March 2015
· April 2015
· May 2015
· June 2015
· July 2015
· August 2015
· September 2015
· October 2015
· November 2015
· December 2015
· January 2016
· February 2016
· March 2016
· April 2016
· May 2016
· July 2016
· August 2016
· October 2016
· December 2016
Copyright ©2013 WisBusiness.com All rights reserved. | WisOpinion.com | WisPolitics.com  |  Website development by wisnet.com LLC  | Website design by Makin’ Hey Communications