• WisBusiness

Tuesday, April 21, 2009

Book review: "What Would Google Do?"


By Terri Schlichenmeyer
by Jeff Jarvis c.2009, Collins $26.99 257 pages
How does a cheap, quick vacation sound this summer?

Pretty good, huh? A little fun, plenty of relaxation - but where to go?

Pop on your computer for inspiration, and you'd probably pull up Google. Type in a few words for some destination ideas. Google "flights" and "hotels", search museums, maybe get some tickets, Google your maps, make reservations, and there you are.

Vacation: planned.

Notice that? "Google" is not just a noun anymore... we "Google" something when we're looking for information. So how in the www did that happen? Better yet, how does it affect the way you do business? Find out by reading "What Would Google Do?" by Jeff Jarvis.

The first thing you need to know -- and you don't even have to search for it online -- is that if you give customers power, they will use it. That's something you want to happen: if you give your customers the power to offer feedback, tell you what to improve and tell you what they don't like about your product, you have valuable information you just got without paying a penny for a think tank or survey team. In this way, through honest communication, your worst customer becomes your best friend.

But rule number one won't work without rule number two: Pay attention. Read your customer's blogs, websites, and online comments about you. Don't ignore them, because they won't just go away. In fact, start a dialogue with your customers. Offer to fix every problem personally, then watch the negative comments turn golden.

Understand that "small is the new big", that the masses are now niches, and that you're throwing your money away if you don't go where your customers are. Embrace "free" as the new way to do business (think airlines, and the money they're making with a la carte pricing). Decide what business you're really in, and become the best at it. Give up control to gain your customer's trust.

"Make mistakes well," Jarvis says, and remember that life -- and business - are just ongoing experiments. Fail spectacularly and learn from it. Encourage... no, demand innovation from your employees, then get out of the way. Need to drag your business kicking and screaming into the 21st Century? Reading "What Would Google Do?" is as good a place as any to start.

While this book is heavily steeped in geekspeak (which may be hard for some CEOs to catch at first), it's filled with sound advice and real-life examples for working with and retaining today's computer- and internet-savvy customers (or Generation Google, as author Jeff Jarvis calls them).

In the last segment of his book, Jarvis gets brutally specific with industry-by-industry advice, which is not for the faint-hearted. If he's right -- and his track record is impressive -- you might not like what you read.

Not as techie as you want to be? Then read this book, read it again, and turn it over to your IT staff. Give them "What Would Google Do?", give your customers control, and they'll all know exactly what to do.

-- Schlichenmeyer has been reading since she was three years old and she never goes anywhere without a book. She lives on a hill in Wisconsin with two dogs and 11,000 books.

Labels:


Comments: 15

At July 7, 2017 at 8:25 AM, Blogger Real Dissertation Help said...

Google is an iconic search engine and it has become most useful technology for getting any type of need. Many folks are following it for getting the best assistance through out it, even those whom are high school drop out they are getting their education complete through online resources by going through online technology and even they are also getting their history dissertation help through online resources and it is such an instant and best way to get a help. So that everyone is making the most of this online technology.

 
At August 14, 2017 at 2:49 AM, Blogger opera mani said...

mobdro
mobdro download
mobdro for ios
mobdro for blackberry

 
At August 21, 2017 at 7:24 AM, Blogger alvina way said...

Hunting is such a great activity. Sometimes i write on it for the student projects and it is such a great and interesting topic ever, i always be updated on this topic through online platforms and as internet has made it quite easier to get an assistance through online platforms and as many individuals are getting their assistacne of Dissertation help uk and it is such a best way to get an assistance through online resources and you will get a best response through out it.

 
At August 30, 2017 at 10:03 PM, Blogger قمم التميز said...

شركة تنظيف
تهتم شركة قمم التميز باعمال وخدمات التنظيف فى اى مكان فى تنظيف الشقق – البيوت – المنازل – المصانع واى مكان يحتاج الى اعمال التنظيف من اجل ان تساعد فى الوصول الى افضل ما تجدة من نتائج مميزة شركة تنظيف كنب بخميس مشيط
تنظيف يحتاج للاشياء معقدة من الادوات ، مثل الغرف المنزل لها ادوات التنظيف الخاصة، الصالون المدهب يحتاج لمنظف الخاص ، وسطح فى المنزل يتطلب مواد متخلفة ، فكثير من المنظفات المطلوبة حتى تكون عملية التنظيف سهلة ومن المنظفات : مبيض التواليت ، منظف الحمام، المطهرات ، المنظف للنوافذ شركة تنظيف موكيت بخميس مشيط
والارضيات والغسيل ، سائل الغسيل واعمال المنزل الصغيرة يمكن انجازاها بفوطة جافة ومنظف جيد ، المنظف المصنوع بقل الامكنيات ، معلقتين من الخل الابيض مع لتر من الماء الساخن وضعهم فى بخاخة . بيكربونات الصوديم لتنظيف البلاط يمكن مزج ثلاثه اجزاء من الماء الساخن مع جزء من الصودا لتنطيف الفرن والثلاجة ، وبيكربونات الصوديم بقليل من سائل الجلى يتكون معجون سميك صالح لتنظيف الحمام ، يمكن استخدام بيكربونات الصوديم وضعه فى صحن صغير ولطرد الروائح الكريهة من الثلاجة ، كربونات الصوديم فعالة فى ازالة البقع الدهنية لانها قلوية ويجب لبس قفازات لاستخدامها شركة تنظيف مجالس بخميس مشيط
الخل الابيض وعصير الليمون يمكن تنظيف السطوح الزجاجية والخشبية المصقولة ، ويمكن استخدام الخل الابيض والليمون للتخلص من الروائح الكريهة والتعطير .
عند التنظيف يجب لبس القفازات لحماية الايدى من المواد المنظفه ، ويمكن لبس الفقازات عند غسيل الصحون وتكون مخصص لعمل فى المطبخ .
والمنزل النظيفة من غير فوضوى أجمل بكثير وافضل ،وإذا توفر جميع الادوات النظافة داخل بيت تكون عمليه النظافة سهلة شركة تنظيف مساجد بخميس مشيط
للتنظيف المنزل من اعلى الى اسفل ، اى تنظيف الغبار من اعلى الى اسفل ويمكن استخدام الاجهزة الكهربائية فى عملية التنظيف .
تنظيف النوافذ باستخدام قطعة قطنية فى مسح الزجاج وللتجفيف بورقة من الجرائد ، وتنظيف الاسطح الزجاجية للمنضدة باستعمال عصير ليمون ودعكها ثم تجفيفها بفوطة ورقية. ويمكن استعمال معجون الاسنان فى ازالة الخدوش الصغيرة من الزجاج . شركة تنظيف سجاد بخميس مشيط
لتنظيف الاثاث استعمال منظف على قليل من نشادر ، عدم وضع الاثاث فى أشعه الشمس فالشمس تجفف الأثاث ، للتخلص من الحلقات التى تكون على المنضدة بقليل من المنظف مع النشادر ثم مسحها بفوطة جافة ثم تلميعها بالملمع .
لتنظيف الحمام باستخدام الادوات النظافة الخاصة للحمام فى الحمام ، تنظيف السيراميك والمرايا باستخدام مطهر الجراثيم وتنظيف كل شئ فى الحمام مثل مقبض الباب ومفتاح الكهرباء ، والتخلص من القاذورات فى الاركان الضيقة فى الحمام ، تنظيف الخلاطات المياه ومسحها بقطعة قماش مغموسة فى خل او زيت الطعام ، لتنظيف الحمام باستخدام المناديل المعقمة ومسح منطقة الدش والمرحاض .
يمكن وضع جدول زمنى لتنظيف المنزل : ترتيب السرير وتغير ملايات السرير كل اسبوع ، غسيل الملابس اذا كانت العائلة مكونة من الاطفال يقومون بتوسيخ ملابسهم بشكل متكرر فيجب تنظيف البقع سريعا .
وغسل الاوانى الطعام باليد او فى غسالة الاطباق وغسلها يوميا لا نها تشكل العفن وقد تنيجة خطر ويسبب امراض .
ومسح اسطح المطبخ بمنظف مضاد للجراثيم للوقاية من تكاثرها ، وهى افضل طريقة لتجنب الجراثيم التى تنتقل عن طريق الطعام .

 
At September 18, 2017 at 10:11 AM, Blogger Mary J Tran said...

Jarvis has done something really important: extend that approach to business and culture, revealing just how revolutionary it is.” “What Would Google Do? is an exceptional book that captures the massive changes the internet is effecting in dissertation writing service in marketing, and in advertising.”

 
At December 20, 2017 at 8:23 PM, Blogger Admin TAW said...

Book review help us to provide best dissertation Writing Service

 
At December 26, 2017 at 2:33 PM, Blogger Oliver Jack said...

Jarvis offers thought-provoking observations and valuable examples for individuals and businesses seeking to fully participate in our Internet culture and maximize the opportunities it offers. It is unclear what role sit up bench buying guide , if any, in the preparation of this book, which provides excellent advertising for the company.

 
At December 29, 2017 at 5:57 AM, Blogger ALOK said...

printable 2018 calendar
calendar 2018 printable

 
At January 8, 2018 at 2:50 PM, Blogger Oliver Jack said...

Do 'three-month summer vacation" and "cheap" belong in the same sentence? Find out how to have a quite sure what to do. We haven't taken a real summer vacation in quite some time, so the thought of a “real vacation” where we actually leave our home and stay somewhere else sounded quite fun.

 
At November 12, 2018 at 1:35 AM, Blogger Ruben Wilson said...

This is the really great post, I like Cyber Monday Deals

 
At December 26, 2018 at 2:15 AM, Blogger kinemasterpc said...


KineMaster apk
KineMaster apk download
KineMaster for pc
KineMaster for mac
KineMaster for ios
KineMaster pro apk
KineMaster pro for pc
KineMaster for windows phone
KineMaster for android
KineMaster pro
KineMaster without watermark
KineMaster for pc download
https://www.kinemasterforpcdownload.co/
kjfheiuf

 
At April 15, 2019 at 1:57 AM, Blogger Ruben Wilson said...

Its wonderful Quantum Realm Jacket

 
At May 12, 2019 at 12:27 PM, Blogger Unknown said...

انواع طلاق

طلاق توافقی برای معافیت

پاک کردن نام همسر از شناسنامه

 
At May 16, 2019 at 5:46 AM, Blogger Movies Jackets said...

It is extremely nice to see the greatest details presented in an easy and understanding manner.
dark phoenix grey shearling coat for sale online

 
At May 22, 2019 at 1:24 AM, Blogger Juliana Kho said...

link alternatif

 

Post a Comment

Back to BizOpinion main page

: See newer blog items : : See older blog items :

BizOpinion site feed
ADVERTISEMENT
ADVERTISEMENT

wisbusiness.com Social News

Follow Us

Site Sponsors

ARCHIVE

· January 2009
· February 2009
· March 2009
· April 2009
· May 2009
· June 2009
· July 2009
· August 2009
· September 2009
· October 2009
· November 2009
· December 2009
· January 2010
· February 2010
· March 2010
· April 2010
· May 2010
· June 2010
· July 2010
· August 2010
· September 2010
· October 2010
· November 2010
· December 2010
· January 2011
· February 2011
· March 2011
· April 2011
· May 2011
· June 2011
· July 2011
· August 2011
· September 2011
· October 2011
· November 2011
· December 2011
· January 2012
· February 2012
· March 2012
· April 2012
· May 2012
· June 2012
· July 2012
· August 2012
· September 2012
· October 2012
· November 2012
· December 2012
· January 2013
· February 2013
· March 2013
· April 2013
· May 2013
· June 2013
· July 2013
· August 2013
· September 2013
· October 2013
· November 2013
· December 2013
· January 2014
· February 2014
· March 2014
· April 2014
· May 2014
· June 2014
· July 2014
· August 2014
· September 2014
· October 2014
· November 2014
· December 2014
· January 2015
· February 2015
· March 2015
· April 2015
· May 2015
· June 2015
· July 2015
· August 2015
· September 2015
· October 2015
· November 2015
· December 2015
· January 2016
· February 2016
· March 2016
· April 2016
· May 2016
· July 2016
· August 2016
· October 2016
· December 2016
Copyright ©2013 WisBusiness.com All rights reserved. | WisOpinion.com | WisPolitics.com  |  Website development by wisnet.com LLC  | Website design by Makin’ Hey Communications