• WisBusiness

Friday, October 24, 2014

MaryBeth Matzek: Doctor deploys technology to improve runners' safety

By MaryBeth Matzek
An avid runner as well as an emergency room physician, Mark Westfall thought something was missing when it came to marathons and other extreme athletic events: a safe, secure way to access a runner's contact information in case of an emergency.

Westfall, who works in the emergency departments at both Theda Clark Medical Center in Neenah and ThedaCare Medical Center-New London, decided to come up with his own solution to the problem – developing a QR code that safely encrypts a runner's contact information – and if the racer chooses -- additional medical information. The QR code is then printed on the runner's bib.

"Having performed CPR on individuals who have collapsed at the end of or during a marathon as well as treating several individuals injured from triathlons, I knew that having immediate access to emergency health information can only benefit any participant," says Westfall, who in addition to running marathons and participating in triathlons also serves on medical teams for events he's not involved in.

Westfall came up with the idea after meeting with John Ernst and Scott Francis from Snap Lab Media in Appleton and learning about QR codes. He then worked with the duo and Steve Luebke to bring his idea to reality.

The technology -- call SynChart -- was utilized during the Cellcom Marathon in Green Bay last spring and the Fox Cities Marathon, which was held in September in Appleton. After seeing success at those races, Westfall is now looking to take his idea to larger races across the country. Westfall says the key to his medical QR code is its three levels of security. Anyone who accesses the information is recorded and once the race is done, the codes are turned off so if someone finds a bib after a race, she can't pick it up and scan it to get a runner's information.

"I like to tell participants that even the person who owns and wears the bib are not able to access the secure data without the unique and time limited security code," Westfall says. At the very least, the QR code provides emergency response officials – and they have to tap in a special code to access the information – with a runner's name, address, phone number and emergency contact. In addition, participants at the Cellcom Marathon and Fox Cities Marathon were invited via emails to go online and fill in additional information, such as allergies, medical conditions and any other important medical information.

"That was unique and a first," Westfall says.

This isn't the first time Westfall has waded into the business realm. While in medical school, he developed, patented and brought the CPR Microshield to market. The microshield is a CPR barrier that helps protect the rescuer and features a one-way valve.

"Now as then, there are two factors that make it possible and this is true of any successful startup/ entrepreneur. You must have passion and a great team. We had that for the CPR Microshield and we have it for SynChart and RunnersHealth.com, a related website we developed," Westfall says. "My team is very flexible and have real jobs as well, so we meet on weekends and at off times such as late in the evening, however, we all share the vision and the passion for what we can accomplish. The passion is infectious."

During the next few months, Westfall plans to demonstrate SynChart at two upcoming race management meetings and hasn't seen any other companies offering the same kind of technology. He's hoping SynChart will catch on and that larger races will adopt it.

"When talking with people about SynChart at runners' expos, most couldn't believe this (the QR code technology) wasn't being used already and hope the service is provided at other races," Westfall says.

Recycler grows

Dynamic Recycling Inc. plans to open a new Onalaska facility that may eventually create 110 jobs.

Dynamic Recycling, a national electronics re-marketing, recycling and scrap purchasing company, is relocating its operations from La Crosse to the old ATK Ammunition plant in Onalaska, which has been closed since 2012. The company is spending more than $1.5 million to renovate and upgrade the facility, which will open early next year.

The Wisconsin Economic Development Corp. authorized up to $360,000 in Economic Development Tax Credits for the company over the next three years. The actual amount of tax credits awarded will depend upon the number of jobs created during that time.

On the move

Werner Electric Supply Co., a provider of automation, electrical and data communication products, is moving its company's headquarters and distribution center from Neenah to the nearby Town of Grand Chute.

The company says the move will allow it grow its business and increase employment; about 200 people work at its Neenah facility currently. The new building will open in 2016.

-- Matzek, a freelance writer and editor, is the owner of 1Bizzy Writer. She has worked in the past as a news editor at Insight Publications and as business editor at the Appleton Post-Crescent.


Thursday, October 23, 2014

Reggie Newson: Disability Employment Awareness Month an opportunity to showcase how employing persons with disabilities improves employers' bottom line

By Reggie Newson
Governor Scott Walker declared 2014 as Year of A Better Bottom Line to build awareness about the opportunity that exists in employing people with disabilities. Governor Walker also has proclaimed October as Disability Employment Awareness Month in Wisconsin. It couples well with National Disability Employment Awareness Month and theme "Expect. Employ. Empower."

As a national leader in the delivery of vocational rehabilitation programs, the Wisconsin Department of Workforce Development's (DWD) Division of Vocational Rehabilitation (DVR) actively serves almost 17,000 consumers a year. Services range from transitional employment opportunities and on-the-job training to permanent work environments. Additionally, Wisconsin's vocational rehabilitation program placed 4,415 individuals with disabilities into employment during the last twelve months.

Traveling throughout Wisconsin, I have heard and witnessed many DVR success stories from both employers and workers with disabilities. For example, in Wausau, I met one DVR consumer named Jay who has a hearing impairment and had been on federal assistance. We helped Jay establish his employment goals and, subsequently, land a job at Linetec as a Lab Technician. Linetec was so impressed with the services by our DVR staff that they have hired several DVR job seekers with disabilities. Just like Linetec, companies across the state are affirming that employing people disabilities is helping their bottom line. And, just like Jay, people with disabilities across the state are not only reaching their employment goals, but they also love the work they do.

Another success story to note is Project SEARCH. Project SEARCH is a program that connects young people with disabilities to a series of internships. Participating youths develop employment skills that can lead to rewarding employment. At a recent graduation that I attended, a young man named Garrett spoke. Garrett was a previous Project SEARCH participant now working at American Girl. He has a bright future ahead of him because of the work experience he gained through a Project SEARCH internship through UW Hospital and Clinics in Madison.

A strong workforce is one that is inclusive of the skills and talents of all individuals, including individuals with disabilities. Governor Walker and I are committed to building a Wisconsin where every citizen can dream big and achieve an active life, full of opportunities. We encourage employers, families, and others to learn more about our DVR programs at dwd.wisconsin.gov/dvr/ or by calling 800-442-3477.

-- Newson is secretary of the Department of Workforce Development.


Wednesday, October 22, 2014

Richard G. Chandler: Celebrate manufacturing in Wisconsin: Participate in Manufacturing Month

By Richard G. Chandler
October is Manufacturing Month, a time when manufacturers throughout Wisconsin open their doors to school students and the public for facility tours and open houses. This October, Manufacturing Month highlights many exciting and challenging manufacturing careers and underscores the importance of manufacturers to Wisconsin's economy.

Visit http://www.wimanufacturingmonth.org to see a list of manufacturers hosting events this October and learn about their products, which range from innovative paper and adhesive labeling to 3-D printed products and orthodontic devices. Several October expos at Wisconsin technical colleges and high schools also offer a valuable opportunity for students to interact with companies about the exciting and diverse careers in manufacturing.

One in six Wisconsin workers is directly employed in manufacturing, outpacing the national average of 9 percent. The average pay for a manufacturing worker in Wisconsin is $53,000 per year, more than $10,000 per year higher than the average pay for all Wisconsin private-sector workers. The Wisconsin Department of Revenue forecasts that manufacturing employment will continue to grow in the coming years, adding thousands of well-paying jobs for skilled workers.

Manufacturing is a key driver of Wisconsin's economy, contributing more than $53 billion to Wisconsin’s economic output, or nearly 20% of our state's gross domestic product. We have worked to make the state's tax code competitive through provisions such as the Manufacturing and Agriculture Tax Credit, which encourages manufacturing production in our state. This and other incentives have helped make Wisconsin's tax climate for manufacturing companies one of the best in the country.

With well over 9,000 manufacturing companies located in Wisconsin, our state produces many fascinating products. Take time this October to attend a Manufacturing Month event and learn about products proudly made in Wisconsin and the exciting job opportunities in manufacturing.

Visit http://www.wimanufacturingmonth.org to learn more.

-- Chandler is Wisconsin's revenue secretary.


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